Embrace Software Inc., a leader in vertical market software acquisitions, proudly announces the launch of Embrace Finance Group, a new division dedicated to advancing financial software businesses. With a focus on acquiring and supporting companies in the financial services industry, this initiative underscores Embrace Software’s commitment to fostering innovation, growth, and operational excellence within niche verticals.
Purpose-Driven Innovation in Financial Software
Embrace Finance Group aims to revolutionize how financial software companies grow by providing the strategic resources, operational support, and technological expertise they need to thrive. This new division will work with businesses that cater to key sectors, including banking, investment, insurance, compliance, and financial management.
The group currently consists of the following companies
- AQ2 Technologies – Specializes in payment automation and transaction solutions.
- Better Branches – Provides scheduling and visitor management solutions for credit unions.
- Bellwether – Offers advanced procurement and spending software.
“Finance is a cornerstone of every industry, and we recognize the immense potential for software to improve efficiency, transparency, and customer experience in this space,” said Justin Orr, Group President at Embrace Finance “With Embrace Finance Group, we’re not just acquiring software companies—we’re helping them unlock their potential by blending deep industry knowledge with a proven track record of operational success.”
Mohan Plakkot, CEO and Founder of Embrace Software Inc., added, “Our mission has always been to empower niche software businesses to achieve their full potential. Embrace Finance Group represents a significant step in that journey, enabling us to bring our expertise to the financial sector and drive meaningful change.”
Key Highlights of Embrace Finance Group
- Dedicated Sector Expertise: Focused solely on the unique needs of financial software companies, leveraging deep industry experience.
- Growth-Oriented Approach: Embrace provides Shared Services such as finance, HR, and IT to streamline operations, allowing founders to concentrate on innovation and customer satisfaction.
- Long-Term Vision: A commitment to the enduring success of acquired businesses, fostering a collaborative partnership model.
A Proven Model for Success
Embrace Finance Group will build upon the success of Embrace Industrial Group, launched earlier this year, and Embrace Software’s overarching strategy of acquiring and supporting vertical market software companies. With a decentralized operating model and a steadfast focus on product excellence, Embrace Finance Group promises to deliver transformative value to businesses and their customers.
Acquisition Opportunities
Embrace Finance Group is actively seeking acquisitions of mature financial software companies in the United States with revenues between $2M and $20M. Ideal candidates demonstrate a strong track record of customer retention, a majority of revenue from software, and a focus on long-term value creation.
About Embrace Software Inc.
Embrace Software Inc. specializes in acquiring and growing vertical market software companies across North America. By providing operational support and fostering a culture of innovation, Embrace helps businesses reach their full potential while staying true to their roots.
To learn more about Embrace Finance Group or explore acquisition opportunities, visit @ Embrace Finance Group.
