Your Acquisition
Journey With Embrace

We understand and respect the emotional journey entrepreneurs experience

throughout the acquisition process. We aim to make the transition seamless.

Our Promise

We understand and respect the emotional journey entrepreneurs experience throughout the acquisition process. We aim to make the transition seamless.

Preserve Your Legacy

Ensuring the growth of the business you’ve built with years of dedication.

Fair Valuations

We appreciate the inherent value in your business and craft innovative terms for equitable assessment.

You Set the Pace

Your largest life-time transaction deserves a tailored approach to acquisition and transition.

Win-Win Outcomes

The best deals are win-win; and unlike others our product 1st approach helps us get there.

Team 1st Culture

We are stronger together and offer your team a broader support network.

Technology Savvy

Leveraging our network of experts and Embrace’s collective resources to foster your business’s expansion.
What We’re Looking
for in Your Businesses
Our Process

Introduction

Step 1: An introductory phone call where we get to know each other and determine if our businesses are a good fit.

NDA & Questionnaire

Step 2: Embrace takes a deep dive into your business & learns more about your operational history, industry, customers, team and high-level financials.

Letter of Intent

Step 3: Embrace presents a fair purchase price, with high-level terms of purchase in a formal letter of intent; that both parties agree on.

Diligence & Deal Close

Step 4: Engage in diligence across all business functions (typically over 45 – 60 days). The sale is then finalized, officially welcoming you to Embrace team.

OUR BUSINESSES

Our Operations Span Across Various Industry Sectors

Discover the resources and support
you’ll have access to, after the sale.
Learn More
Ready to grow your business?
Take the next step & contact us today!
Contact Us

Frequently Asked Questions

What experience does Embrace have in acquiring, operating and growing software businesses?
  • Led by our CEO and Founder, Mohan Plakkot, Embrace has a robust track record in the software industry. Mohan has successfully completed 31 acquisitions, pouring over $185 million into technology firms, and has been a founding member of two other software companies. Setting us apart from other acquirers, our DNA is engineering-based; our CEO, CFO, COO, and CTO all started as software programmers. Together, our leadership combines the nimbleness of a startup with the comprehensive perspective of enterprise-level thinking, drawing on experience from giants like Microsoft.
What can our team expect throughout the due diligence & sale process?
  • Expect a thorough diligence process taking 45-60 days, depending on your business’s size and complexity. This includes a comprehensive product review and demo to evaluate the technical as well as go-to-market facets of your business. Embrace guarantees a responsive, transparent, and collaborative approach throughout the sale process, ensuring a seamless and clear transition. We can go as fast or slow; allowing sellers to set the pace.
How does Embrace value my business?
  • At Embrace, we value your business based on its stable and predictable revenue streams benchmarked by contractual recurring or re-occurring revenue. Our valuation approach focuses on the inherent strength and potential of your business, ensuring a fair and transparent assessment process.
What percentage of the company does Embrace acquire?
  • Embrace acquires 100% of the companies we invest in.
How long does Embrace hold a business before selling?
  • Our vision is to create a lasting home for successful software businesses, focusing on long-term growth rather than short-term gains. Embrace is not in the business of flipping companies; our investment philosophy is to nurture and grow businesses over an extended period.
  • As an acquirer with a strong focus on “Product and Engineering,” our permanent-hold model allows us to commit to long-term product strategies. This often includes complete product overhauls that can take 2 to 3 years to fully implement.
Is Embrace interested in exploring new vertical markets if my company doesn't align with your existing portfolio of businesses?
  • Absolutely, Embrace is continually seeking opportunities to expand its horizons and enter new vertical markets through platform acquisitions. Even if your company operates outside our current industry expertise, we possess the geographic presence and scaling capabilities to support and grow your business effectively.
What happens to my existing management team after being acquired?
  • Embrace generally prefers to keep the existing management teams intact, recognizing their invaluable role in the business’s success. However, if there are different objectives, such as retirement, we’re committed to collaboratively developing a suitable succession plan that aligns with your goals.
  • We’ve seen a lot of our new team members rise to the occasion, taking on new positions in other companies and frequently ending up managing several companies. Plus, we’re all about promoting from within, especially when a President or CEO from one of our companies’ steps down.
How will my customers be impacted by the acquisition?
  • Post-acquisition, our priority is to understand and address your customers’ unique needs thoroughly. Unlike typical private equity or venture capital firms, our long-term ownership model allows us to focus on sustained customer satisfaction, investing in product and team development to meet and exceed customer expectations continuously.
  • We have a strong track record when it comes to keeping customers around. In fact, for all the companies we’ve picked up, our revenue retention has gone up by about 5%-7%.
Will our company be merged with another entity post-acquisition?
  • Embrace typically allows its acquired businesses to operate as independent entities, preserving their unique brand identity, culture, and operational autonomy. Any decision regarding the integration or independence of your company will be transparently discussed and mutually agreed upon well before the finalization of the acquisition.
  • While maintaining independence can enhance agility, integrating into broader industry groups offers access to specialized resources like regulatory knowledge bases and cross-selling opportunities. Moreover, the support from Embrace Shared Service is always at hand.
Does Embrace offer career growth opportunities for its employees?
  • Embrace is committed to the professional growth and development of its employees, offering abundant opportunities across our diverse portfolio of companies. We believe in fostering a culture of learning and advancement, ensuring our team members can achieve their career aspirations within the Embrace ecosystem.
Embrace acquire & Invest in Niche Vertical-SaaS. We are entrepreneurs and enterprise technologists with 35+ acquisitions under our belt.
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Contact Details

201 E. Kennedy Blvd.,
Suite 1950, Tampa, FL 33602

acquisitions@embracesoftwareinc.com

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