Acquire & Invest in Niche Vertical-SaaS

We are entrepreneurs and enterprise technologists with 25+ acquisitions under our belt.

1100+ Customers
170+ Team
5 Global Offices

This is probably your largest transaction. We understand and respect the emotional journey entrepreneurs experience throughout the acquisition process.

Provide complete confidentiality
Support through-out the due-diligence process
Structure a transaction based on individual preferences
Deliver win-win outcomes

Being Acquired By Embrace

We look for 100% buyouts or majority owned investments in software companies with revenues in the range of $2 to $30 million.

Our Criteria

  • 1. Profitability: not a criteria
  • 2. B2B Software
  • 3. Industry agnostic
  • 4. Reasonable operating history
  • 5. Open to all scenarios: Carve-outs, Special situations, Turnarounds
  • 6. Located in US, Canada

Our Process

  1. 1

    Intro Call

  2. 2

    NDA & Questionnaire

  3. 3

    Letter of Intent

  4. 4


In 60 Days or less

Your post-acquisition Journey with Embrace

Join Embrace leadership team to grow your business to its true potential. Leverage our tools and network to gain market share.

  • Capital

    Growth Capital

  • Capital

    Add-on Acquisition

  • Partnership Introductions

  • International Expansion

  • Capital

    Best Practices

  • Capital

    Business Intelligence

  • Go-to Market Research

  • Inhouse Consulting

Becoming a part of Embrace

  • Selling Entrepreneurs
  • Employees
  • "Our team is thrilled for what Embrace’s support will allow us to do for our customers, both current and future, and our continued success alongside them."

    - Kenny Retton, CEO of Radiant
  • "Embrace checked all the boxes. Not only did they bring knowledge in technology and software best practices; but also worked patiently with us throughout the acquisition process. 6 months after the sale, the folks at Embrace have continued to fulfill their post acquisition duties, such as working capital adjustments, with the same level of care as they did before the acquisition"

    - Carol Davies, Co-founder Infospeed Ltd
  • “Our goal from the beginning was to find a partner/acquirer that had similar values and goals towards their employees and customers. Embrace was a perfect fit to allow our employees to thrive and to provide continued customer excellence.”

    - Clete Walker, CEO & Shareholder of AQ2 Technologies.

" I’ve been with AQ2 Technologies for 9 years as the Director of Sales. During that time, the existing ownership was consistently searching for an acquisition group, but it had to be the best fit for the employees in terms of capital and resources to assist with existing and future projects. Through the acquisition with Embrace, AQ2 has gained multiple employee resources from Embrace. This has streamlined our project schedule and enabled us to handle multiple implementations simultaneously. From a sales perspective, this is important as it allows to line up additional projects and bring in revenue faster than before. I am thrilled that we have the capital and the resources to assist us. It’s been a great partnership."

- Noel

Latest News

December 13, 2023

Embrace acquires Northwest Analytics a pioneer in Industrial digital transformat

Embrace Software Inc (“Embrace”), a leading acquirer of business software solutions, is delighted to announce the successful acquisition of Northwest Analytics (“NWA”...

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November 10, 2023

Embrace Software Inc. Invests $1 Million to Fuel Guardian’s Accelerated Gr

Embrace Software Inc. (“Embrace”), a leading provider of business software solutions, is pleased to announce a strategic investment of $1 million in its subsidiary, Guardian Software Systems LLC. (“Guar...

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September 11, 2023

Embrace Software Receives $10 Million in Over-Subscribed Funding Round

Embrace Software Inc. (Embrace), which acquires and invests in niche vertical-SaaS and on-premise software, today announced a $10 million equity investment from notable investors Singh Capital Partners (“SCP”), R3 Funds and continued su...

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