Who We Are

We Are Value Creators

Our goal is to generate value for all stakeholders that will enable a
virtuous cycle of value-compounding.

Creating Win-Win Outcomes For All

Business Sellers

Fair exit value to
selling shareholders.

Employees

Massive career and
learning opportunities.

Customers

Embrace playbook for customer delight & innovation.

“A nurturing haven for
flourishing enterprises.”

“Our achievements
thrive in unity.”

“In the quiet spaces between our actions, we weave the fabric of innovation.”

Our Goal is to Generate
Value for All Stakeholders by Providing –

Value

Fair exit value to selling shareholders.

Growth

Exciting growth opportunities for our employees.

Service

High level of service for customers of our portfolio companies.

– Leading to a virtuous cycle of value-compounding, benefiting everyone involved.

OUR MISSION

Excellence Together

At Embrace, our mission is clear: to provide the essential growth infrastructure that small, established software businesses need to thrive in today’s competitive market. In an era where large, well-funded companies dominate, we are dedicated to leveling the playing field for sub-scale software enterprises.

We aim to create a home for companies that have stood the test of time – 10, 20, or even 30+ years; where they can once again experience the excitement, energy, growth of a start-up, ensuring that our companies not only compete but also have fun along the way.

Mohan Plakkot
Founder/CEO, Embrace Software Inc.

Founder’s Background

Mohan began his career as a software engineer at Ellucian, the world’s leading provider of Student Information Systems. Transitioning from engineering to investment, he has played a pivotal role as a founding member of three rapidly growing software companies. Over the past eight years, these companies have collectively generated over $2 billion in value and continue to expand.

In 2021, Mohan invested his entire net worth into Embrace with the aim of creating the first technology and product-centric acquirer of SMB software. Supported by like-minded entrepreneurs and investors, Embrace is now set to become a home for software businesses where product rewrites and R&D investments are valued as highly as operational efficiencies.

Support That
Stands Apart

At Embrace, our distinct culture of fast, iterative execution and a bias toward action sets us apart. Enabled by a diverse set of productivity tools, best practices, and shared services developed by Embrace HQ, we focus on driving customer satisfaction to achieve superior outcomes. This approach not only enhances personal and business growth but also ensures our long-term success.

Learn More

Growing Together

Since joining Embrace through the AQ2 acquisition, I’ve witnessed AQ2 flourish, using the Embrace Operating Playbook. AQ2 has doubled our growth rate every year since acquisition and I oversee 3 companies within Embrace’s Finance Group.

As Embrace has grown it has been truly rewarding to see my team members from AQ2, along with those from other acquired companies, take on leadership positions and earn promotions. It’s gratifying to see the internal team evolve alongside the company.

Justin Orr
Operating President

Collaborating for Success

When EPOWERdoc joined Embrace in 2021, there was a lot of uncertainty and much trepidation. Our first full company interaction as a company with Mohan (Embrace’ CEO) was during a company holiday party in Jacksonville where he shared how Embrace’s collaborative growth strategy works and his vision for our team. His willingness to engage in open dialogue and straightforward communication was a great step toward alleviating the skepticism.

Since then, EPOWERdoc has maintained its independence, growing on its own terms with the support of the Embrace team. Embrace has also been really open to learning from us about the unique aspects of the Emergency Department EHR as well as providing us with resources to achieve our goals and help standardize our practices. Some key areas of assistance have been in operational best practices, agile development, augmenting US R&D teams with offshore teams and helping us build up our tech and leadership teams for the next phase of EPOWERdoc’s journey.

Whitney Belloit
Operating President

core values

What’s Really
Important to Us

We are a globally distributed team from US, Canada, UK, India, Switzerland, Ukraine, Hong Kong, EMEA and Japan. A common thread of core values unites us.