We Buy & Build World-Class Software Businesses

SOME OF OUR BUSINESSES

Our Operations Span Across Various Industry Sectors. Learn More

Customers Our Customers
Big & Small

We aim to build an extensive portfolio encompassing companies from various industries, ultimately making Embrace the software solution provider of choice for customers from all walks of life.

Of Fortune 500
Companies

0 %

SMBs, NPOs/NGOs, States, Cities and Municipalities

0 s

Our Process

We acquire companies that offer mission-critical software, focusing on those with revenues ranging from $2 – $30 million across all industries.

Introduction

Step 1: An introductory phone call where we get to know each other and determine if our businesses are a good fit.

NDA & Questionnaire

Step 2: Embrace takes a deep dive into your business & learns more about your operational history, industry, customers, team and high-level financials.

Letter of Intent

Step 3: Embrace presents a fair purchase price, with high-level terms of purchase in a formal letter of intent; that both parties agree on.

Diligence & Deal Close

Step 4: Engage in diligence across all business functions (typically over 45 – 60 days). The sale is then finalized, officially welcoming you to Embrace team.

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WHO WE ARE

Adding Value
to All Stakeholders

Embrace believes in creating value for all stakeholders by caring deeply, and investing in people and processes that create a repeatable and saleable cycle.

Sellers receive a fair price and permanent home for their business.
Employees enjoy a secure environment with new opportunities.
Accelerated product and service improvements create customer delight.

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Markets We Serve

We thrive across diverse vertical markets, catering to companies large, small, or medium. Many have been with us for up to 10, 20, 30+ years, a testament to our enduring commitment and adaptability.

some of our business groups

Industrial Group Edtech Group Finance Group

Becoming A Part Of Embrace

Selling Entrepreneurs
Employees

Our goal from the beginning was to find a partner/acquirer that had similar values and goals towards their employees and customers. Embrace was a perfect fit to allow our employees to thrive and to provide continued customer excellence.

Clete Walker

CEO & Shareholder of AQ2 Technologies

Our team is thrilled for what Embrace’s support will allow us to do for our customers, both current and future, and our continued success alongside them.

Kenneth Ratton

CEO, Co-Founder of Radiant

Embrace checked all the boxes. Not only did they bring knowledge in technology and software best practices; but also worked patiently with us throughout the acquisition process. 6 months after the sale, the folks at Embrace have continued to fulfill their post acquisition duties, such as working capital adjustments, with the same level of care as they did before the acquisition.

Carol Davies

Co-founder Infospeed Ltd.

After an extensive M&A process, Embrace was clearly the leader and the most attractive option from a culture and overall strategy perspective.

Steve Wargalla

Co-founder of QStrat

I’ve been with AQ2 Technologies for 9 years as the Director of Sales. During that time, the existing ownership was consistently searching for an acquisition group, but it had to be the best fit for the employees in terms of capital and resources to assist with existing and future projects. Through the acquisition with Embrace, AQ2 has gained multiple employee resources from Embrace. This has streamlined our project schedule and enabled us to handle multiple implementations simultaneously. From a sales perspective, this is important as it allows to line up additional projects and bring in revenue faster than before. I am thrilled that we have the capital and the resources to assist us. It’s been a great partnership.

Noel Keathley

Director of Sales | AQ2 Technologies

I’ve been with Embrace for one year as the Business Development Manager. Before this, I was part of Valogix, one of our portfolio companies, serving as the National Sales Manager. After the acquisition, Embrace enabled us to modernize Valogix’s approach to Business Development and Sales. Embrace not only equipped me with the tools to get the job done more effectively, they also carved out a pathway for my career advancement, offering opportunities I hadn’t envisioned before. I can authentically say Embrace gave both the company I worked for and myself the foundation and support needed to be successful.

Nick Berman

Business Development Manager | Embrace

Embrace has been instrumental in my career growth, offering unparalleled opportunities for development. As a Business Transformation Lead, my foundation in management consulting was significantly enriched by the exposure I received at Embrace, particularly in M&A Due Diligence. This exposure broadened my business acumen, empowering me to effectively lead integration projects and tackle complex challenges head-on. Embrace’s supportive environment and abundant advancement opportunities have truly propelled my journey. Grateful for the experiences and eager to contribute to our ongoing success.

Vanathi Murali

Business Transformation Lead | Embrace